NEW DLHI: Samsung is closing its ChatOn application in all its markets in the first quarter of the next year as a survey found that users spent only six seconds on the app per month.
The app would be shut down in most of the countries by February 1.
However, it would stay a little longer in the United States, at least till the end of March, reported the Verge.Samsung had earlier reported that the application had attracted more than 100 million users since its launch in 2011.
Officials said that messaging was not a business where improvements could be shown in the future. The closure is indicative of the South Korean company’s wider problems of decreasing sales and profitability and the app getting marginalised due to similar competitive apps like WhatsApp, Instagram and Facebook.