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Vietnam sabeco targets 50 percent market share this year

Vietnam sabeco targets 50 percent market share this year

HANOI:  Vietnam and other countries, and simultaneously increase Sabeco’s beer sales in Singapore, Thailand, and Vietnam,” Tiong stated. With its experience and success in beer production, ThaiBev is considered sufficiently armed to realise the above targets. Notably, Sabeco alone owns 26 manufacturing plants, 10 trading subsidiaries, and 37 branches with 1,200 first-tier beer distributors nationwide. Meanwhile F&N, especially ThaiBev, is holding either large or controlling stakes in large-scale Vietnamese firms like Vinamilk, Metro Cash & Carry Vietnam, Phu Thai’s distribution system, as well as five-star Melia hotel. In 2017, Sabeco reported beer consumption at 1.727 billion litres and an increase of 11 per cent in revenue. The corporation’s pre-tax profit was VND5.84 trillion ($257.2 million), coming from holding 40 per cent of the beer market. According to experts, in 2018, Sabeco only needs to rearrange its management board and governance methods towards transparency to acquire 1.5 times as much profit than it had in 2017. Contrary to Sabeco’s positive business results and hefty targets, Hanoi Beer, Alcohol and Beverage Corporation (Habeco), reported bleak business in 2017. Notably, last year, Habeco only produced 675.7 million litres of beer with a pre-tax profit of VND952 billion ($41.9 million), decreases of 48.3 million litres and VND25.3 billion ($1.1 million) compared to 2016. This year, Habeco targets to produce 699.2 million litres of ber, up 4.3 per cent on-year, and to ear VND995 billion ($43.8 million) in pre-tax profit, up 0.3 per cent on-year. This was the largest share sale in Vietnam to date and possibly the largest in Asia throughout the year.