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TDAP organises Pakistan Pavilion at Heimtextil, Germany

TDAP organises Pakistan Pavilion at Heimtextil, Germany

KARACHI: Pakistan has become one of the largest participants in the world’s biggest home textiles fair – Heimtextil 2014 with a big contingent of 222 exhibitors, a statement said.

Heimtextil, Frankfurt is the biggest international trade fair for home, towel and contract textiles and the global benchmark for quality design textiles of innovative functionality.

As the first trade fair of the year, Heimtextil, which is held on four fair days in January, is a platform for manufacturers, retailers and designers, it said.

International exhibitors will display their products to trade visitors be from January 8 to 11, 2014. Last year, the fair showcased 2,658 exhibitors from 62 countries and 66,000 visitors from 129 countries.

From Pakistan 222 exhibitors will take part in the German fair, which will make it the fourth largest country at the fair, Messe Frankfurt’s country representative and director fairs and exhibitions, Omar Salahuddin, said, adding that it is the largest participation of exhibitors in any exhibition and Pakistan will have direct exhibitors and a national pavilion organised by the Trade Development Authority of Pakistan.

TDAP will participate with 45 exhibitors in Hall 10.0 C29, D23, D40 and 10.3 D31, the statement said.

Pakistani companies are located in four levels of Hall 10 with the premium exhibitors such as Gul Ahmed, Sitara, Younus located in Hall 10.2. Joint stand organised by the TDAP in Hall 10.0 and 10.3 and the joint stand organised by the Fairs and Exhibition Service in Hall 10.0.

Salahuddin said: “The exhibition is completely sold out and there is a waiting list from Pakistan. The quality of products and stand presentation from Pakistan is increasing every year and we are expecting a very successful fair for Pakistan.”

A large number of the buyers are interested in carpets, too. “Holistic textile furnishing concepts also, of course, include the carpet – that is why we are particularly pleased that Copa is presenting this initiative for the sector for the first time at a trade fair,” Olaf Schmidt, vice president of Textiles & Textile Technologies at Messe Frankfurt, said.