BANGKOK: The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long-haul markets in collaboration with foreign chambers of commerce representing Australia, the UK, the US and Germany.
TCEB President Chiruit Isarangkun Na Ayuthaya explained at the signing of an Memorandum of Understanding (MoU) on Thursday (Apr 25) , “The signing of this MoU – The Development and Promotion of MICE – between the TCEB and the Foreign Chamber Alliance (FCA), comprising four chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany, is considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long-haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance has signed an MoU with a Thai government agency.
“Interestingly, the FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high-potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy.
“For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The four chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and Asean,” he said.