AMSTERDAM: Royal FloraHolland rounded off 2016 with a revenue of € 4.6 billion, an increase of 3.8% compared with last year. This growth in revenue was primarily due to higher prices – 4.2% on average – for flowers and plants.
The largest international flower and plant marketplace in the world sold 12.5 billion products last year. Lucas Vos, CEO of Royal FloraHolland, said, “The horticultural sector has just ended a tremendous year. We are well on the way to achieving our ambitions for 2020. Together with our members and their buyers, we want to make the world lovelier and healthier with stunning flowers and plants.”
The total revenue from cut flowers sold via Royal FloraHolland in 2016 amounted to €2.7 billion, an increase of 6.7% year on year. The volume supplied declined slightly by 0.1% whilst houseplants saw a decrease in revenue of 1.3% to €1.5 billion. A drop mainly due to lower average prices, which decreased by 1.3% although the number of plants supplied was a bit higher than last year (+1.5%). The revenue from garden plants rose compared with 2015 by 4.7% to €369 million but the volume dropped by 7%.