DUBAI: The Dubai Chamber of Commerce believes its latest business and trade promotion will appeal across the board — the game board, that is. The chamber recently announced the launch of “Dubai-Opoly,” a recreational game modeled after the famous Monopoly board game that will be sold in stores throughout the United Arab Emirates and the Gulf Cooperation Council region.
The Dubai version of the board game features various landmarks and attractions from the emirate. Hamad Buamim, president and CEO of the Dubai chamber, said the board game offers an innovative approach to promoting the nation. “By launching this unique initiative, we will promote Dubai’s brand and boost its international profile,” he said. “Last year, the chamber received over 600 international delegations and participated in more than 70 events abroad. Dubai-Opoly offers an ideal platform to showcase what Dubai has to offer businesses and tourists, while it also merges these two concepts together in a fun and interactive way.”