The new Arabic website: France.fr is designed to inspire visitors and create the immediate desire to travel and enjoy experiences across France and its territories.
With the goal of welcoming 100 million tourists to France by 2020, the Arabic version of the website developed to increase interest and footfall from the region.
France.fr is fully adapted with the traveler from the Middle East in mind. The content created takes into consideration cultural nuances and traditions.
Social Media platforms are now also available in Arabic to inspire and encourage followers to share their experiences. User-friendly and optimized for mobile consumption.
The new website contains content and information on tourism in France, hotels, restaurants, things to do, culture and heritage, events and museums.